The original theory says one to a hot female communicator will be more effective than a non-sexy females communicator
Service for this earliest hypothesis was blended. The details towards the male receivers was supportive associated with hypothesis, nevertheless the analysis into female receivers are not. You are able to, that it lack of feeling through to girls was due to their inability in order to understand an improvement of one’s communicator’s sexiness between conditions. No matter what low-high differences towards the girls receivers impression away from sexiness, the sexiness manipulation (sexy and you will low-aroused requirements) did have an impact on both the men and women; for that reason, the info for sexes was claimed.
Affect. Analysis of variance (Table 1) performed with the affective component scores indicate significant main effects for the sexiness conditions and the sex of the receivers, and interaction effects between conditions and receivers. The mean scores of the affective attitudinal component are how to delete lovestruck account reported in Figure 2. The affective measures of the males were significantly higher (t=2.83, p=.009) for the sexy versus the non-sexy communicator. The affective scores for the females were in the same direction as the males but did not approach significance (t=.71, p=.486).
Cognitive. Analysis of variance (Table 1) indicated the sexiness manipulation caused mixed results for the cognitive attitudinal component. The cognitive component for the sexy conditions was significantly higher (t=2.18, p=.038) for the males than the non-sexy condition. In contrast, the effect was opposite for females, where the cognitive component was significantly lower (t=4.40, p=.000) for the sexy condition than the non-sexy condition. These effects upon the cognitive component are presented in Figure 3. […]